Demand Gen is shortening the distance from discovery to action

Google’s September Demand Gen release includes one-click experiences from visual ads and a Business Agent experience alongside eligible YouTube ads with product feeds. The direction is clear: discovery environments are becoming more interactive and the handoff to action is getting shorter.

Brandeta note: advertisers should design the creative, the message and the destination as one flow. A strong 9:16 asset is no longer just a social-format requirement; it can be the first step in a faster conversion path.